Open a Franchise
Redefine the heart of in-home care with private pay, concierge caregiving, nursing, urgent care, and IV therapy.
Eliza Maxwell, Founder and CEO of homeRN
Dedicated Care, Delivered Personally
The in-home healthcare industry is growing fast—and homeRN is leading the way. Founded by Eliza Maxwell, CRNP, and built on a reputation for compassionate, personalized care, homeRN gives franchise owners a proven model, a recognized brand, and a service families genuinely need. This is healthcare done differently, and there's never been a better time to bring it to your community.
Benefits of buying a homeRN.
- Proven, scalable business model
- Established brand with a loyal, premium client base
- Protected territories
- Comprehensive onboarding and ongoing operational support
- Nurse-led care model that sets homeRN apart
- Recession-resilient, high-demand market
- A mission-driven business you can be proud of
Ideal franchisees
- A heart for service and community impact
- Background in healthcare, medical sales, or a related field
- Natural relationship-builder and connector
- Strong leader who attracts and retains great people
- Operationally minded with an entrepreneurial spirit
- Coachable and committed to the homeRN standard
- Driven by both mission and business success
Redefining in-home care in the Southeast.
homeRN was founded in Birmingham, AL, and has since expanded to serve communities across the Southeast—including Auburn, Huntsville, Mobile Bay, Montgomery, Tuscaloosa, AL, Charleston, SC, Franklin and Nashville, TN, and Hoover and Vestavia, AL. We're thrilled to announce our two newest locations: homeRN Columbia, SC and homeRN Buckhead Vinings (Atlanta), GA!